Feed Strategy - March 2020 - 6

6 ❙ FeedStrategy

2020

POULTRY NUTRITION
& FEED SURVEY
Consumer trends

Poultry industry's top consumer protein
consumption threats
Plant-based meat alternatives
'Clean' cell-cultured meats
Environmental concerns driving decreased meat consumption
Diet fads
None, animal protein has no competition

29

Other

27
15

17

7
© 2020 WATT Global Media

5
Response percentage (%)

The growing mainstream popularity of plant-based meat alternatives
is the No. 1 threat to increased protein consumption, but its strength
is undoubtedly tied to consumer concerns about animal production's
impact on the environment and animal welfare. 

How much market share can be lost to plant-based
'alternative' meats over the next decade?

15%
42%

16%

Less than 5%
5 to 7%
8 to 10%
More than 10%

27%
© 2020 WATT Global Media

While most respondents (42%) feel plant-based meat alternatives
assume a minimal amount of animal protein market share, 30%
predict it could take upwards of 8% over the next decade.

Given all the press and hype, it's
safe to say 2019 was the year of
plant-based meat - and that's
reflected in this year's survey
responses.
When asked which consumer
protein consumption trend is the
greatest threat to poultry production,
29% cited plant-based meat alternatives. Twenty-seven percent note
that they believe consumer environmental concerns will result in
less animal protein consumption in
the future. Meanwhile, only 7% are
eyeing cell-cultured meat alternatives as a looming competitor.
However, over the next decade,
most survey respondents (42%) feel
the plant-based meat offerings will
take no more than 5% of traditional
meat's market share, while 27% feel
it could be as high as 7%. The additional 30% of respondents predict it
will exceed 8%.
As it relates to poultry feed
formulations, respondees cite
antibiotic-free (36%) and cage-free
production (20%) as the consumer
trends having the greatest impact on
their feed costs.

Antibiotic-free production
More than 20% of respondents
report that their poultry production
is 100% antibiotic-free. An additional 29% note that their production
is between 50% and 99% free of
antibiotics; 16% confess they have
not eliminated or reduced antibiotics
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2/28/2020 2:00:02 PM


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Feed Strategy - March 2020

Table of Contents for the Digital Edition of Feed Strategy - March 2020

Feed Strategy - March 2020
Contents
In the Mix
Industry Happenings
2020 Poultry Nutrition & Feed Survey: Poultry feed balances cost with market demands
Indian poultry to gain from food sector modernization
ASF, food trends, technology will leave their mark in 2020
Trustworthy dietary specifications for feed formulation
6 alternative energy sources for broilers
Vietnam’s feed industry sees market shifts, modernization
Mineral nutrition update for US pig feeds
Advertisers’ Index
Feed Strategy - March 2020 - Feed Strategy - March 2020
Feed Strategy - March 2020 - Cover2
Feed Strategy - March 2020 - Contents
Feed Strategy - March 2020 - In the Mix
Feed Strategy - March 2020 - Industry Happenings
Feed Strategy - March 2020 - 2020 Poultry Nutrition & Feed Survey: Poultry feed balances cost with market demands
Feed Strategy - March 2020 - 5
Feed Strategy - March 2020 - 6
Feed Strategy - March 2020 - 7
Feed Strategy - March 2020 - 8
Feed Strategy - March 2020 - 9
Feed Strategy - March 2020 - 10
Feed Strategy - March 2020 - 11
Feed Strategy - March 2020 - 12
Feed Strategy - March 2020 - 13
Feed Strategy - March 2020 - Indian poultry to gain from food sector modernization
Feed Strategy - March 2020 - 15
Feed Strategy - March 2020 - ASF, food trends, technology will leave their mark in 2020
Feed Strategy - March 2020 - 17
Feed Strategy - March 2020 - 18
Feed Strategy - March 2020 - 19
Feed Strategy - March 2020 - Trustworthy dietary specifications for feed formulation
Feed Strategy - March 2020 - 21
Feed Strategy - March 2020 - 22
Feed Strategy - March 2020 - 23
Feed Strategy - March 2020 - 6 alternative energy sources for broilers
Feed Strategy - March 2020 - 25
Feed Strategy - March 2020 - 26
Feed Strategy - March 2020 - 27
Feed Strategy - March 2020 - Vietnam’s feed industry sees market shifts, modernization
Feed Strategy - March 2020 - 29
Feed Strategy - March 2020 - 30
Feed Strategy - March 2020 - 31
Feed Strategy - March 2020 - Mineral nutrition update for US pig feeds
Feed Strategy - March 2020 - 33
Feed Strategy - March 2020 - 34
Feed Strategy - March 2020 - 35
Feed Strategy - March 2020 - 36
Feed Strategy - March 2020 - 37
Feed Strategy - March 2020 - 38
Feed Strategy - March 2020 - 39
Feed Strategy - March 2020 - Advertisers’ Index
Feed Strategy - March 2020 - Cover3
Feed Strategy - March 2020 - Cover4
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