Feed Strategy - January 2020 - 2

2 ❙ FeedStrategy
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IN THE MIX

BY JACKIE ROEMBKE, EDITOR

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Will 2020 be a turning
point for plant-based meats?
All signs point to the continued buzz surrounding the market potential of
plant-based alternative meat products. Investment and interest in the segment
are high; however, many animal protein stakeholders view the offering as just
another center plate option, but others remain cautious observers.
The alternative protein sector has grown by 16% since 2018, Rabobank
reports, accounting for less than 1% of the total global protein market.
McKinsey & Company stated that the market base for alternative protein is $2.2
billion compared to global meat's $1.7 trillion, which is "marginal in comparison."
However, Rabobank's executive director of animal protein, Christine McCracken,
cautions that this is only the beginning for plant-based alternatives. "Given that this
is only the second generation of products, with new developments and improvements
longer term, this segment is definitely something to watch," she says.

A question of conscience
Considering 98% of plant-based meat alternative consumers are also meat eaters
(Nielsen), the marketers of plant-based meat alternatives have a lot of room to grow by
pandering to the consumer's desire to consume "healthy" and "sustainable" proteins.
Nielsen suggests this alignment with environmental action will ensure the
continued growth of meat alternative sales: "Among Americans interested in the
impact of livestock on climate change, 61% of those surveyed say they would
reduce their meat consumption, 43% would replace meat-based protein with
plant-based protein alternatives." 
McCracken believes the bump in meat alternative product sales signals that
consumers are questioning whether they should be eating traditional animal proteins.
"As the technology improves and the price comes down, plant-based alternatives are going to be an ongoing threat," McCracken says.
I think we're going to see a lot of movement - and wild innovation - in
this segment in 2020 and beyond.
For more insight into the growth of the plant-based alternative sector,
register to see McCracken's "Traditional animal protein vs. plant-based alternatives" presentation at the Feed Strategy Conference at IPPE 2020. ■

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Feed Strategy - January 2020

Table of Contents for the Digital Edition of Feed Strategy - January 2020

Feed Strategy - January 2020
Contents
In the Mix
Industry Happenings
6 issues set to shape 2020 poultry feed production Trade shifts, an ASF-driven protein gap and high consumer demand point to stable growth for the global poultry sector in the year ahead
5 broiler early nutrition research highlights
Smaller feed companies struggle to comply with FMSA
The right software for the right formulation job
Halal animal feed production enters new markets
Formulation secrets revealed for modern piglet feeds
Phytogenics: combinations and synergies in poultry feed
Products
Advertisers’ Index
Feed Strategy - January 2020 - CT1
Feed Strategy - January 2020 - CT2
Feed Strategy - January 2020 - Feed Strategy - January 2020
Feed Strategy - January 2020 - Cover2
Feed Strategy - January 2020 - CT3
Feed Strategy - January 2020 - CT4
Feed Strategy - January 2020 - Contents
Feed Strategy - January 2020 - In the Mix
Feed Strategy - January 2020 - 3
Feed Strategy - January 2020 - Industry Happenings
Feed Strategy - January 2020 - 5
Feed Strategy - January 2020 - 6 issues set to shape 2020 poultry feed production Trade shifts, an ASF-driven protein gap and high consumer demand point to stable growth for the global poultry sector in the year ahead
Feed Strategy - January 2020 - 7
Feed Strategy - January 2020 - 8
Feed Strategy - January 2020 - 9
Feed Strategy - January 2020 - 10
Feed Strategy - January 2020 - 11
Feed Strategy - January 2020 - 5 broiler early nutrition research highlights
Feed Strategy - January 2020 - 13
Feed Strategy - January 2020 - 14
Feed Strategy - January 2020 - 15
Feed Strategy - January 2020 - Smaller feed companies struggle to comply with FMSA
Feed Strategy - January 2020 - 17
Feed Strategy - January 2020 - 18
Feed Strategy - January 2020 - 19
Feed Strategy - January 2020 - 20
Feed Strategy - January 2020 - 21
Feed Strategy - January 2020 - 22
Feed Strategy - January 2020 - 23
Feed Strategy - January 2020 - The right software for the right formulation job
Feed Strategy - January 2020 - 25
Feed Strategy - January 2020 - Halal animal feed production enters new markets
Feed Strategy - January 2020 - 27
Feed Strategy - January 2020 - 28
Feed Strategy - January 2020 - 29
Feed Strategy - January 2020 - 30
Feed Strategy - January 2020 - 31
Feed Strategy - January 2020 - Formulation secrets revealed for modern piglet feeds
Feed Strategy - January 2020 - 33
Feed Strategy - January 2020 - 34
Feed Strategy - January 2020 - 35
Feed Strategy - January 2020 - 36
Feed Strategy - January 2020 - 37
Feed Strategy - January 2020 - Phytogenics: combinations and synergies in poultry feed
Feed Strategy - January 2020 - 39
Feed Strategy - January 2020 - 40
Feed Strategy - January 2020 - 41
Feed Strategy - January 2020 - 42
Feed Strategy - January 2020 - Products
Feed Strategy - January 2020 - Advertisers’ Index
Feed Strategy - January 2020 - Cover3
Feed Strategy - January 2020 - Cover4
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