Feed Strategy - November 2019 - 25

FeedStrategy ❙ 25

Large feed manufacturers will continue to build larger, state-of-the-art feed mills,
while smaller mills will increasingly focus on serving new niches. Jackie Roembke
"and customers are going to increasingly fall into one
of two categories - they want price, which requires
scale, or they want service. ... We have to satisfy
customer needs, and it's going to change the look and
feel of the industry. You have to adapt or die."

Growth, consolidation on the horizon
Ehmke anticipates that feed industry consolidation
could intensify in the year to come, as FSMA takes
full effect and the nation's smallest mills are forced to
decide between compliance and costly upgrades.
"This year is going to be where the rubber meets
the road," he says. "2020 is going to be very telling."
But in the long term, the industry faces a positive
outlook, Stark says.
Modernization Act "really steps on the gas for consolidaWhile recent years may have seen an uptick in mill
tion," Ehmke says. Just keeping up with the paperwork
closures, Stark points out that the losses span only
required by FSMA is a full-time job, increasing labor costs.
a handful of years and it's difficult to compare data
In some cases, mills are choosing to close because they
on feed mill numbers before and after FSMA began
can't afford to make required upgrades to their facilities.
requiring mill registration.
The overall trend, he says,
Rise of the hobbyist
is growth. "It seems like
2019 world feed production trends:
At the same time, a new kind
the industry is continually
growth continues worldwide:
of feed customer is emerging,
building new feed mills."
https://bit.ly/2Mz6uEs
Ehmke says - hobbyists who
Much of the growth,
are raising livestock to "return
Stark says, may be attributed
to the land." Many of these customers have horses,
to the same factors that have led to the closure of many
chickens, goats or perhaps some 4H animals for the kids.
small and independent feed mills across the country,
Because they aren't looking to make a profit raising
with commercial feed companies running toward scale
animals, the price point for selling to hobby farms is
and smaller mills headed toward customer service and
higher, Ehmke says - high enough it may make up the
even full-on customization.
difference for mills that learn to tailor their services
Stark says that since the 1980s, an entirely new
to this new market, which demands quality customer
business model has emerged in the feed industry, with
service and diverse feed offerings rather than scale.
independent facilities producing bulk orders of custom
As with the rest of agriculture, Ehmke says, the
feeds milled to the customer's specifications.
feed industry is likely to lose its "middle." Large feed
Many farms today, Stark says, have a nutritionist
companies that cater to production agriculture will
on staff whose knowledge of the species and the exact
continue to build larger, more state-of-the-art feed
genetics on the farm means they know exactly what
mills, while smaller mills carve out a new niche.
kind of feed the animals need and when. Instead of
"It's going to be very customer-driven," he says,
producing their own product line, small mills may
November 2019 ❙ www.FeedStrategy.com


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Feed Strategy - November 2019

Table of Contents for the Digital Edition of Feed Strategy - November 2019

Feed Strategy - November 2019
Contents
In the Mix
FeedStrategy.com
Climate change and animal feed: mycotoxin risk mitigation
How to adapt to the changing mycotoxin landscape
Scientists seek new ways to combat spread of mycotoxins
Feed additives that will succeed in 2020 and beyond
Marketing nutrition by extending credit
More feed, fewer mills: feed industry consolidation
How to target protein content in late-lactation cow diets
Critical junctures in early chick nutrition confi rmed
How pelleting influences particle size in animal feed
Products
Advertisers’ Index
Feed Strategy - November 2019 - CT1
Feed Strategy - November 2019 - CT2
Feed Strategy - November 2019 - Feed Strategy - November 2019
Feed Strategy - November 2019 - Cover2
Feed Strategy - November 2019 - CT3
Feed Strategy - November 2019 - CT4
Feed Strategy - November 2019 - Contents
Feed Strategy - November 2019 - In the Mix
Feed Strategy - November 2019 - FeedStrategy.com
Feed Strategy - November 2019 - Climate change and animal feed: mycotoxin risk mitigation
Feed Strategy - November 2019 - 5
Feed Strategy - November 2019 - 6
Feed Strategy - November 2019 - 7
Feed Strategy - November 2019 - How to adapt to the changing mycotoxin landscape
Feed Strategy - November 2019 - 9
Feed Strategy - November 2019 - 10
Feed Strategy - November 2019 - 11
Feed Strategy - November 2019 - Scientists seek new ways to combat spread of mycotoxins
Feed Strategy - November 2019 - 13
Feed Strategy - November 2019 - 14
Feed Strategy - November 2019 - 15
Feed Strategy - November 2019 - Feed additives that will succeed in 2020 and beyond
Feed Strategy - November 2019 - 17
Feed Strategy - November 2019 - 18
Feed Strategy - November 2019 - 19
Feed Strategy - November 2019 - 20
Feed Strategy - November 2019 - 21
Feed Strategy - November 2019 - Marketing nutrition by extending credit
Feed Strategy - November 2019 - 23
Feed Strategy - November 2019 - More feed, fewer mills: feed industry consolidation
Feed Strategy - November 2019 - 25
Feed Strategy - November 2019 - 26
Feed Strategy - November 2019 - 27
Feed Strategy - November 2019 - How to target protein content in late-lactation cow diets
Feed Strategy - November 2019 - 29
Feed Strategy - November 2019 - 30
Feed Strategy - November 2019 - Critical junctures in early chick nutrition confi rmed
Feed Strategy - November 2019 - 32
Feed Strategy - November 2019 - 33
Feed Strategy - November 2019 - How pelleting influences particle size in animal feed
Feed Strategy - November 2019 - 35
Feed Strategy - November 2019 - 36
Feed Strategy - November 2019 - 37
Feed Strategy - November 2019 - 38
Feed Strategy - November 2019 - Products
Feed Strategy - November 2019 - Advertisers’ Index
Feed Strategy - November 2019 - Cover3
Feed Strategy - November 2019 - Cover4
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