Feed Strategy - November 2019 - 19

FeedStrategy ❙ 19

A powder of cinnamon for
example may be more acceptable as organic compared with a
synthetic form that provides the
same active substance. This is
just an example, and not a recommendation, to illustrate how we
need to think if the feed additives industry is to penetrate this
market.
The animal feed industry is
changing, as it has always been
doing, although the pace now
is accelerating to the point that
research and development can no

longer keep pace. The additives
industry is, by nature, a shifting
one and must think even faster
and smarter than their adversaries
if they want to remain in business.
The immediate future is less
predictable than it was five years
ago, and it will become even less
so as time moves on. Flexibility is
no longer enough for additives to
remain profitable. Innovation has
become a stale word and means
little when we see the same story
again and again.
Industry leaders will transform

the industry as they did in the
past or perish along with their
followers. Additives as an innovation might be a recent thing (a few
decades old) but if one studies
the history of animal nutrition,
one will find many such innovations that failed to keep pace and
got lost in time. Who remembers
what feed tankage was? It was as
common in feed formulas of the
1950s, just as phytase is today.
Will we still remember phytase 70
years on if we discover new vast
rock phosphate mines? ■

Ioannis Mavromichalis, Ph.D., is an animal nutrition industry consultant. To contact Mavromichalis, email
imavromichalis@icloud.com.

November 2019 ❙ www.FeedStrategy.com


http://www.mvc-expohleb.ru http://www.FeedStrategy.com

Feed Strategy - November 2019

Table of Contents for the Digital Edition of Feed Strategy - November 2019

Feed Strategy - November 2019
Contents
In the Mix
FeedStrategy.com
Climate change and animal feed: mycotoxin risk mitigation
How to adapt to the changing mycotoxin landscape
Scientists seek new ways to combat spread of mycotoxins
Feed additives that will succeed in 2020 and beyond
Marketing nutrition by extending credit
More feed, fewer mills: feed industry consolidation
How to target protein content in late-lactation cow diets
Critical junctures in early chick nutrition confi rmed
How pelleting influences particle size in animal feed
Products
Advertisers’ Index
Feed Strategy - November 2019 - CT1
Feed Strategy - November 2019 - CT2
Feed Strategy - November 2019 - Feed Strategy - November 2019
Feed Strategy - November 2019 - Cover2
Feed Strategy - November 2019 - CT3
Feed Strategy - November 2019 - CT4
Feed Strategy - November 2019 - Contents
Feed Strategy - November 2019 - In the Mix
Feed Strategy - November 2019 - FeedStrategy.com
Feed Strategy - November 2019 - Climate change and animal feed: mycotoxin risk mitigation
Feed Strategy - November 2019 - 5
Feed Strategy - November 2019 - 6
Feed Strategy - November 2019 - 7
Feed Strategy - November 2019 - How to adapt to the changing mycotoxin landscape
Feed Strategy - November 2019 - 9
Feed Strategy - November 2019 - 10
Feed Strategy - November 2019 - 11
Feed Strategy - November 2019 - Scientists seek new ways to combat spread of mycotoxins
Feed Strategy - November 2019 - 13
Feed Strategy - November 2019 - 14
Feed Strategy - November 2019 - 15
Feed Strategy - November 2019 - Feed additives that will succeed in 2020 and beyond
Feed Strategy - November 2019 - 17
Feed Strategy - November 2019 - 18
Feed Strategy - November 2019 - 19
Feed Strategy - November 2019 - 20
Feed Strategy - November 2019 - 21
Feed Strategy - November 2019 - Marketing nutrition by extending credit
Feed Strategy - November 2019 - 23
Feed Strategy - November 2019 - More feed, fewer mills: feed industry consolidation
Feed Strategy - November 2019 - 25
Feed Strategy - November 2019 - 26
Feed Strategy - November 2019 - 27
Feed Strategy - November 2019 - How to target protein content in late-lactation cow diets
Feed Strategy - November 2019 - 29
Feed Strategy - November 2019 - 30
Feed Strategy - November 2019 - Critical junctures in early chick nutrition confi rmed
Feed Strategy - November 2019 - 32
Feed Strategy - November 2019 - 33
Feed Strategy - November 2019 - How pelleting influences particle size in animal feed
Feed Strategy - November 2019 - 35
Feed Strategy - November 2019 - 36
Feed Strategy - November 2019 - 37
Feed Strategy - November 2019 - 38
Feed Strategy - November 2019 - Products
Feed Strategy - November 2019 - Advertisers’ Index
Feed Strategy - November 2019 - Cover3
Feed Strategy - November 2019 - Cover4
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