Feed Strategy - October 2019 - 2

2 ❙ FeedStrategy
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CORPORATE HEADQUARTERS

IN THE MIX

BY JACKIE ROEMBKE, EDITOR

The feed industry's
role in sustainable
animal production

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EDITORIAL TEAM
Editor: Jackie Roembke;
jroembke@wattglobal.com Tel: +1.815.966.5419
Digital Content Director: Jim Winter
Associate Editor: Cindy Burgos
Staff Reporter: Ann Reus

For decades, all facets of food production have made strides to improve on their
commitment to the Three Pillars of Sustainability, also known as the Three E's
of Sustainability: Economic, Ethical and Environmental. Unfortunately, there
still seems to be a gap between consumer expectations and the reality of food
production, where producers are expected to adhere to uninformed and often
unrealistic demands.
Cargill's recent Feed4Thought survey found that respondents wanted farmers
to be "sustainable" and "efficient," but also question their level of technological
savvy and "doubted the long-term sustainability of today's agriculture."
The survey also identified a pressing need to educate consumers about the truths
of animal agriculture. While 95% of respondents held a positive view of farmers,
"animal protein producers were viewed less favorably than farmers who grew crops."
In the face of negative notions about agrifood's dedication to the sustainable production of meat, dairy and eggs, here lies an opportunity for the feed
industry to step forward and define the ways feed contributes to the three pillars
of sustainable animal protein production.
"From an environmental standpoint, by optimizing animal feed solutions and
improving feed conversion rates, we can help farmers do more with less and reduce
environmental impacts," explains Heather Tansey, sustainability lead for Cargill's
global animal nutrition and protein businesses. "From an economic standpoint,
doing more with less and enhancing animal livability through nutrition solutions
helps our customers' business to be more successful. And, from an ethical standpoint, feed and nutrition solutions can enable animal welfare outcomes."
To start, Tansey suggests feed manufacturers educate down-stream protein
buyers - such as retailers and foodservice companies - about the role feed
innovation plays in creating and maintaining a sustainable food system.
By clearly communicating the ways feed contributes to each "E" of sustainable animal production - within the food industry and beyond - feed industry
stakeholders can help promote their sustainability successes. ■

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Kathleen McLaughlin

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www.FeedStrategy.com ❙ October 2019


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Feed Strategy - October 2019

Table of Contents for the Digital Edition of Feed Strategy - October 2019

Feed Strategy - October 2019
Contents
In the Mix
Industry Happenings
Consumers, weather, trade sway 2019 dairy feed volumes
Tips for maximizing forage in ruminant rations
How to replace corn with wheat in modern animal diets
Marketing nutrition by following trends
What AGPs can teach us about growth promotion
Broad review of research presented during 2019 ESPN
Grinding: benefits of particle size modifications
Products
Advertisers’ Index
Feed Strategy - October 2019 - CT1
Feed Strategy - October 2019 - CT2
Feed Strategy - October 2019 - Feed Strategy - October 2019
Feed Strategy - October 2019 - Cover2
Feed Strategy - October 2019 - CT3
Feed Strategy - October 2019 - CT4
Feed Strategy - October 2019 - Contents
Feed Strategy - October 2019 - In the Mix
Feed Strategy - October 2019 - Industry Happenings
Feed Strategy - October 2019 - Consumers, weather, trade sway 2019 dairy feed volumes
Feed Strategy - October 2019 - 5
Feed Strategy - October 2019 - 6
Feed Strategy - October 2019 - 7
Feed Strategy - October 2019 - 8
Feed Strategy - October 2019 - 9
Feed Strategy - October 2019 - Tips for maximizing forage in ruminant rations
Feed Strategy - October 2019 - 11
Feed Strategy - October 2019 - 12
Feed Strategy - October 2019 - 13
Feed Strategy - October 2019 - 14
Feed Strategy - October 2019 - 15
Feed Strategy - October 2019 - How to replace corn with wheat in modern animal diets
Feed Strategy - October 2019 - 17
Feed Strategy - October 2019 - 18
Feed Strategy - October 2019 - 19
Feed Strategy - October 2019 - 20
Feed Strategy - October 2019 - 21
Feed Strategy - October 2019 - Marketing nutrition by following trends
Feed Strategy - October 2019 - 23
Feed Strategy - October 2019 - What AGPs can teach us about growth promotion
Feed Strategy - October 2019 - 25
Feed Strategy - October 2019 - 26
Feed Strategy - October 2019 - 27
Feed Strategy - October 2019 - Broad review of research presented during 2019 ESPN
Feed Strategy - October 2019 - 29
Feed Strategy - October 2019 - 30
Feed Strategy - October 2019 - 31
Feed Strategy - October 2019 - Grinding: benefits of particle size modifications
Feed Strategy - October 2019 - 33
Feed Strategy - October 2019 - 34
Feed Strategy - October 2019 - 35
Feed Strategy - October 2019 - 36
Feed Strategy - October 2019 - 37
Feed Strategy - October 2019 - Products
Feed Strategy - October 2019 - 39
Feed Strategy - October 2019 - Advertisers’ Index
Feed Strategy - October 2019 - Cover3
Feed Strategy - October 2019 - Cover4
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