Feed Strategy - September 2019 - 26

26 ❙ FeedStrategy

FEED ACADEMY
BY IOANNIS MAVROMICHALIS, PH.D.

Marketing nutrition through
your own newsletter
Everyone can produce a newsletter, but how many
of those are actually being read?

had to adapt in order to captivate the fleeting
interest of readers, and compete with other
information channels and the ever-shrinking
time allocated to each extra word printed or
typed in the global media industry.
So, how do we captivate our newsletter
readers to get our message across? We can start
by avoiding the following seven mistakes most
newsletters commit almost invariably.

1

Keep it short

Anything beyond four pages is anything
but a newsletter. Everything needs to be short
and to the point, which is easier said than
done because succinct writing is more difficult
than writing an essay. It is more difficult to
explain in a single paragraph why Napoleon
lost Waterloo than write a chapter on the battle
events. To this end, topics need to be rather
narrowly defined so as to allow a brief description. Anything longer than half a page needs to
be shortened.

Read blogs by Ioannis Mavromichalis: www.WATTAgNet.com/blogs/13

www.WATTAgNet.com ❙ September 2019

vasabii | Shutterstock.com

B

ack when paper was king, newsletters
were a must for companies to communicate with customers. The animal nutrition industry was not any different than any
other industry in this regard.
Newsletters were produced mostly every
month and they were mailed out by
regular post. If fact, most recipients
awaited them with eagerness
as they provided a window to
the world that was their business.
As such, this captive audience - or
rather, readership - consumed newsletters
from cover to cover as the thirst for news and
knowledge exceeded available means.
The internet has changed all that. No longer
is your audience captive, and no longer is information scarce. With the click of a few buttons,
one can find loads of information on any topic.
Going through all such information and drawing
a true conclusion is another matter. Without
a captive audience, modern newsletters have


http://www.Shutterstock.com http://www.WATTAgNet.com/blogs/13 http://www.WATTAgNet.com

Feed Strategy - September 2019

Table of Contents for the Digital Edition of Feed Strategy - September 2019

Feed Strategy - September 2019
Contents
In the Mix
Industry Happenings
Top Feed Companies: 102 companies rise to the top in 2018 Report highlights global compound animal feed manufacturers producing volumes over 1 million metric tons in 2018.
5 regulatory considerations for EU feed manufacturers
EU aligns biosecurity measures to contain ASF
Marketing nutrition through your own newsletter
How do the nutritional values of wheat compare to corn?
7 ways to prevent acidosis, bloating in dairy cows
Broiler feed form, particle size assists performance
Products
Advertisers’ Index
Feed Strategy - September 2019 - Feed Strategy - September 2019
Feed Strategy - September 2019 - CT2
Feed Strategy - September 2019 - Cover1
Feed Strategy - September 2019 - Cover2
Feed Strategy - September 2019 - Contents
Feed Strategy - September 2019 - In the Mix
Feed Strategy - September 2019 - Industry Happenings
Feed Strategy - September 2019 - Top Feed Companies: 102 companies rise to the top in 2018 Report highlights global compound animal feed manufacturers producing volumes over 1 million metric tons in 2018.
Feed Strategy - September 2019 - 5 regulatory considerations for EU feed manufacturers
Feed Strategy - September 2019 - 6
Feed Strategy - September 2019 - 7
Feed Strategy - September 2019 - 8
Feed Strategy - September 2019 - 9
Feed Strategy - September 2019 - 10
Feed Strategy - September 2019 - 11
Feed Strategy - September 2019 - 12
Feed Strategy - September 2019 - 13
Feed Strategy - September 2019 - EU aligns biosecurity measures to contain ASF
Feed Strategy - September 2019 - 15
Feed Strategy - September 2019 - 16
Feed Strategy - September 2019 - 17
Feed Strategy - September 2019 - 18
Feed Strategy - September 2019 - 19
Feed Strategy - September 2019 - 20
Feed Strategy - September 2019 - 21
Feed Strategy - September 2019 - 22
Feed Strategy - September 2019 - 23
Feed Strategy - September 2019 - 24
Feed Strategy - September 2019 - 25
Feed Strategy - September 2019 - Marketing nutrition through your own newsletter
Feed Strategy - September 2019 - 27
Feed Strategy - September 2019 - How do the nutritional values of wheat compare to corn?
Feed Strategy - September 2019 - 29
Feed Strategy - September 2019 - 30
Feed Strategy - September 2019 - 31
Feed Strategy - September 2019 - 7 ways to prevent acidosis, bloating in dairy cows
Feed Strategy - September 2019 - 33
Feed Strategy - September 2019 - 34
Feed Strategy - September 2019 - 35
Feed Strategy - September 2019 - Broiler feed form, particle size assists performance
Feed Strategy - September 2019 - 37
Feed Strategy - September 2019 - 38
Feed Strategy - September 2019 - 39
Feed Strategy - September 2019 - 40
Feed Strategy - September 2019 - 41
Feed Strategy - September 2019 - Products
Feed Strategy - September 2019 - Advertisers’ Index
Feed Strategy - September 2019 - 44
Feed Strategy - September 2019 - Cover3
Feed Strategy - September 2019 - Cover4
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