Feed Strategy - July 2019 - 5

FeedStrategy ❙ 5

to their food, particularly meat
Meeting the changing demands of today's
products. While one-third of
chicken consumer: www.WATTAgNet.com/
U.S. red meat consumers look
articles/37887
for meat they can trace back to
origin, this rises to almost 40%
for Generation Z consumers. Similarly, consumers
A lot of consumers, he says, just feel "a little bit
ages 18-34 lead the charge in wanting more informauncomfortable" about livestock farming and don't like
tion on ingredient sourcing in fast casual restaurants,
the idea of "animals being confined" or prevented from
e.g., how animals are raised and if the produce is local.
natural behavior.
Importantly, these consumers are also more open to
Harry Blokhuis, professor of ethology at the
paying for health-halo and animal welfare claims.
Swedish University of Agricultural Sciences and coordinator and chair of the collaborative Welfare Quality
What exactly do consumers care about?
Network, adds: "Many consumers struggle with the
Justin Sherrard, global strategist for animal protein at
'industrial approach' in animal production - e.g.,
Rabobank, says it's fairly broad.
large groups, high density and barren environment -
"I don't think consumers have a very well-develthat they also link to 'un-naturalness' and the imposoped view on what constitutes good animal welfare
sibility for the animals to show natural behavior."
or what doesn't," Sherrard says.  "For consumers, the
The finer detail of animal feed and nutrition,
concerns are very general. If you talk about critics of
Blokhuis says, doesn't first come into considerindustry - advocates and NGOs - then you start to
ation, although there is discussion around GMOs
get a bit more specific."
and feed additives.
July 2019 ❙ www.WATTAgNet.com


https://www.wattagnet.com/articles/37887-meeting-the-changing-demands-of-todays-chicken-consumer https://www.wattagnet.com/articles/37887-meeting-the-changing-demands-of-todays-chicken-consumer http://www.WATTAgNet.com

Feed Strategy - July 2019

Table of Contents for the Digital Edition of Feed Strategy - July 2019

Feed Strategy - July 2019
Contents
In the Mix
Industry Happenings
Consumers invested in animal welfare, but knowledge is limited
Piglet welfare is compromised by feed regulations
Nutritional strategies for piglet diets without zinc oxide
Marketing nutrition through your own local offices
Retiring AFIA CEO Joel Newman’s advice for feed industry
Nutritional factors that influence milk quality, composition
Modern dairy cows deserve modern vitamin nutrition
The effect of feed particle size on pig health
SPACE to focus on many issues facing agriculture
The latest in bulk feed transportation equipment
Products
Advertisers’ Index
Feed Strategy - July 2019 - CT1
Feed Strategy - July 2019 - CT2
Feed Strategy - July 2019 - Feed Strategy - July 2019
Feed Strategy - July 2019 - Cover2
Feed Strategy - July 2019 - Contents
Feed Strategy - July 2019 - In the Mix
Feed Strategy - July 2019 - Industry Happenings
Feed Strategy - July 2019 - Consumers invested in animal welfare, but knowledge is limited
Feed Strategy - July 2019 - 5
Feed Strategy - July 2019 - 6
Feed Strategy - July 2019 - 7
Feed Strategy - July 2019 - Piglet welfare is compromised by feed regulations
Feed Strategy - July 2019 - 9
Feed Strategy - July 2019 - 10
Feed Strategy - July 2019 - 11
Feed Strategy - July 2019 - 12
Feed Strategy - July 2019 - 13
Feed Strategy - July 2019 - 14
Feed Strategy - July 2019 - 15
Feed Strategy - July 2019 - 16
Feed Strategy - July 2019 - 17
Feed Strategy - July 2019 - 18
Feed Strategy - July 2019 - Nutritional strategies for piglet diets without zinc oxide
Feed Strategy - July 2019 - 20
Feed Strategy - July 2019 - 21
Feed Strategy - July 2019 - Marketing nutrition through your own local offices
Feed Strategy - July 2019 - 23
Feed Strategy - July 2019 - Retiring AFIA CEO Joel Newman’s advice for feed industry
Feed Strategy - July 2019 - 25
Feed Strategy - July 2019 - 26
Feed Strategy - July 2019 - 27
Feed Strategy - July 2019 - Nutritional factors that influence milk quality, composition
Feed Strategy - July 2019 - 29
Feed Strategy - July 2019 - 30
Feed Strategy - July 2019 - 31
Feed Strategy - July 2019 - Modern dairy cows deserve modern vitamin nutrition
Feed Strategy - July 2019 - 33
Feed Strategy - July 2019 - 34
Feed Strategy - July 2019 - 35
Feed Strategy - July 2019 - The effect of feed particle size on pig health
Feed Strategy - July 2019 - 37
Feed Strategy - July 2019 - 38
Feed Strategy - July 2019 - 39
Feed Strategy - July 2019 - 40
Feed Strategy - July 2019 - SPACE to focus on many issues facing agriculture
Feed Strategy - July 2019 - The latest in bulk feed transportation equipment
Feed Strategy - July 2019 - Products
Feed Strategy - July 2019 - Advertisers’ Index
Feed Strategy - July 2019 - Cover3
Feed Strategy - July 2019 - Cover4
http://www.feedstrategy-digital.com/201907
http://www.feedstrategy-digital.com/201906
http://www.feedstrategy-digital.com/201905
http://www.feedstrategy-digital.com/201904
http://www.feedstrategy-digital.com/201903
http://www.feedstrategy-digital.com/201902
http://www.feedstrategy-digital.com/201901
http://www.feedstrategy-digital.com/201812
http://www.feedstrategy-digital.com/201811
http://www.feedstrategy-digital.com/201810
http://www.feedstrategy-digital.com/201809
http://www.feedstrategy-digital.com/201808
http://www.feedstrategy-digital.com/201807
http://www.feedstrategy-digital.com/201806
http://www.feedstrategy-digital.com/201805
http://www.feedstrategy-digital.com/201804
http://www.feedstrategy-digital.com/201803
http://www.feedstrategy-digital.com/201802/
http://www.feedstrategy-digital.com/201801/
http://www.fi-digital.com/201710
http://www.feedmanagement-digital.com/201711
http://www.piginternational-digital.com/201711
http://www.piginternational-digital.com/201710
http://www.fi-digital.com/201710
http://www.piginternational-digital.com/201709
http://www.feedmanagement-digital.com/201709
http://www.fi-digital.com/201708
http://www.piginternational-digital.com/201707
http://www.feedmanagement-digital.com/201707
http://www.fi-digital.com/201707
http://www.fi-digital.com/201706
http://www.piginternational-digital.com/201705
http://www.feedmanagement-digital.com/201705
http://www.fi-digital.com/201704
http://www.piginternational-digital.com/201703
http://www.feedmanagement-digital.com/201703
http://www.fi-digital.com/201702
http://www.piginternational-digital.com/201701
http://www.feedmanagement-digital.com/201701
http://www.fi-digital.com/201612
http://www.piginternational-digital.com/201611
http://www.feedmanagement-digital.com/201611
http://www.piginternational-digital.com/201610
http://www.fi-digital.com/201610
http://www.feedmanagement-digital.com/201609
http://www.nxtbook.com/nxtbooks/watt/pigi_201609
http://www.fi-digital.com/201608
http://www.feedmanagement-digital.com/201607
http://www.piginternational-digital.com/201607
http://www.fi-digital.com/201607
http://www.fi-digital.com/201606
http://www.feedmanagement-digital.com/201605
http://www.piginternational-digital.com/201605
http://www.fi-digital.com/201604
http://www.feedmanagement-digital.com/201603
http://www.piginternational-digital.com/201603
http://www.fi-digital.com/201602
http://www.feedmanagement-digital.com/201601
http://www.piginternational-digital.com/201601
http://www.fi-digital.com/201512
http://www.feedmanagement-digital.com/201511
http://www.piginternational-digital.com/201511
http://www.piginternational-digital.com/201510
http://www.fi-digital.com/201510
http://www.feedmanagement-digital.com/201509
http://www.nxtbook.com/nxtbooks/watt/pigi_201509
http://www.fi-digital.com/201508
http://www.feedmanagement-digital.com/201507
http://www.piginternational-digital.com/201507
http://www.fi-digital.com/201507
http://www.fi-digital.com/201506
http://www.feedmanagement-digital.com/201505
http://www.piginternational-digital.com/201505
http://www.fi-digital.com/201504
http://www.feedmanagement-digital.com/201503
http://www.piginternational-digital.com/201503
http://www.fi-digital.com/201502
http://www.feedmanagement-digital.com/201501
http://www.piginternational-digital.com/201501
http://www.fi-digital.com/201412
http://www.feedmanagement-digital.com/201411
http://www.piginternational-digital.com/201411
http://www.piginternational-digital.com/201410
http://www.fi-digital.com/201410
http://www.feedmanagement-digital.com/201409
http://www.piginternational-digital.com/201409
http://www.fi-digital.com/201408
http://www.feedmanagement-digital.com/201407
http://www.piginternational-digital.com/201407
http://www.fi-digital.com/201407
http://www.fi-digital.com/201406
http://www.feedmanagement-digital.com/201405
http://www.piginternational-digital.com/201405
http://www.fi-digital.com/201404
http://www.feedmanagement-digital.com/201403
http://www.piginternational-digital.com/201403
http://www.fi-digital.com/201402
http://www.feedmanagement-digital.com/201401
http://www.piginternational-digital.com/201401
http://www.feedmanagement-digital.com/201311
http://www.nxtbook.com/nxtbooks/watt/pigi_201311
http://www.fi-digital.com/201311
http://www.piginternational-digital.com/201310
http://www.feedmanagement-digital.com/201309
http://www.piginternational-digital.com/201309
http://www.fi-digital.com/201309
http://www.feedmanagement-digital.com/201307
http://www.piginternational-digital.com/201307
http://www.fi-digital.com/201307
http://www.fi-digital.com/201306
http://www.feedmanagement-digital.com/201305
http://www.piginternational-digital.com/201305
http://www.fi-digital.com/201305
http://www.feedmanagement-digital.com/201303
http://www.piginternational-digital.com/201303
http://www.fi-digital.com/201303
http://www.feedmanagement-digital.com/201301
http://www.piginternational-digital.com/201301
http://www.fi-digital.com/201301
http://www.feedmanagement-digital.com/201211
http://www.piginternational-digital.com/201211
http://www.fi-digital.com/201211
http://www.piginternational-digital.com/201210
http://www.feedmanagement-digital.com/201209
http://www.piginternational-digital.com/201209
http://www.fi-digital.com/201209
http://www.feedmanagement-digital.com/201207
http://www.piginternational-digital.com/201207
http://www.fi-digital.com/201207
http://www.fi-digital.com/201206
http://www.feedmanagement-digital.com/201205
http://www.piginternational-digital.com/201205
http://www.fi-digital.com/201205
http://www.feedmanagement-digital.com/201203
http://www.piginternational-digital.com/201203
http://www.fi-digital.com/201203
http://www.feedmanagement-digital.com/201201
http://www.piginternational-digital.com/201201
http://www.fi-digital.com/201201
http://www.nxtbookMEDIA.com