Feed Strategy - July 2019 - 24

24 ❙ FeedStrategy

AFIA CEO Joel Newman's
advice to feed industry leaders
Prior to his retirement, Newman offers his views on the future of
the US feed industry and the importance of broad collaboration to
educate consumers about the truths of animal protein production.
JACKIE ROEMBKE

A

merican Feed Industry
Association (AFIA)
President and CEO Joel
Newman will retire this year after
15 years of service. Reflecting on his
career and the current state of the
animal feed industry, Newman offers
global feed industry stakeholders tips
for navigating the future of feed.

Connectedness and the
consumer
During his tenure, Newman led
AFIA and its members through two
major feed industry issues: the feed
safety changes set into motion by
the bovine spongiform encephalopathy (BSE) scare and the melamine
crisis in the mid-aughts; and the
major regulatory shift imposed by
the Food Safety Modernization
Act (FSMA). However, he cites
the evolution of communication
to be one of the most monumental
changes to shape the animal feed
industry, specifically as it relates to
technology, connectedness and how
information is disseminated.
He feels the social media boon
specifically has been a "huge

Joel G. Newman is retiring
from his position as AFIA
president and CEO after 15
years of service. He will be
succeeded by former Farm
Foundation president and CEO
Constance Cullman. Courtesy AFIA
change factor" for agribusiness.
"The overall speed in what I
call 'the non-editing of information' that comes out through these
channels now, the expectation for
all of us to respond, has changed
our lives in some good ways, but
also in some ways with bigger

consequences," he says.
For example, public opinion
regarding the health and environmental impact of animal protein
production is often driven by inaccurate information, which happens
to benefit plant-based diets and
related protein alternatives.
"The broader agricultural food
industry needs to break down
barriers, set aside its pride and
collaboratively join forces in overcoming a wave of consumer questions about the value of animal
protein in diets," Newman says.
The environmental impact of
animal agriculture is relatively
limited when compared with other
industries - and strides are
continually made to reduce agriculture's footprint through the
adoption of new technologies and
best practices, of which many
consumers are unaware.
"We have the data to back all
this up, we have the information to
share that story, but [agriculture]
needs to come together to make a
much bigger effort collaboratively
to really do it impactfully," he says.
www.WATTAgNet.com ❙ July 2019


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Feed Strategy - July 2019

Table of Contents for the Digital Edition of Feed Strategy - July 2019

Feed Strategy - July 2019
Contents
In the Mix
Industry Happenings
Consumers invested in animal welfare, but knowledge is limited
Piglet welfare is compromised by feed regulations
Nutritional strategies for piglet diets without zinc oxide
Marketing nutrition through your own local offices
Retiring AFIA CEO Joel Newman’s advice for feed industry
Nutritional factors that influence milk quality, composition
Modern dairy cows deserve modern vitamin nutrition
The effect of feed particle size on pig health
SPACE to focus on many issues facing agriculture
The latest in bulk feed transportation equipment
Products
Advertisers’ Index
Feed Strategy - July 2019 - CT1
Feed Strategy - July 2019 - CT2
Feed Strategy - July 2019 - Feed Strategy - July 2019
Feed Strategy - July 2019 - Cover2
Feed Strategy - July 2019 - Contents
Feed Strategy - July 2019 - In the Mix
Feed Strategy - July 2019 - Industry Happenings
Feed Strategy - July 2019 - Consumers invested in animal welfare, but knowledge is limited
Feed Strategy - July 2019 - 5
Feed Strategy - July 2019 - 6
Feed Strategy - July 2019 - 7
Feed Strategy - July 2019 - Piglet welfare is compromised by feed regulations
Feed Strategy - July 2019 - 9
Feed Strategy - July 2019 - 10
Feed Strategy - July 2019 - 11
Feed Strategy - July 2019 - 12
Feed Strategy - July 2019 - 13
Feed Strategy - July 2019 - 14
Feed Strategy - July 2019 - 15
Feed Strategy - July 2019 - 16
Feed Strategy - July 2019 - 17
Feed Strategy - July 2019 - 18
Feed Strategy - July 2019 - Nutritional strategies for piglet diets without zinc oxide
Feed Strategy - July 2019 - 20
Feed Strategy - July 2019 - 21
Feed Strategy - July 2019 - Marketing nutrition through your own local offices
Feed Strategy - July 2019 - 23
Feed Strategy - July 2019 - Retiring AFIA CEO Joel Newman’s advice for feed industry
Feed Strategy - July 2019 - 25
Feed Strategy - July 2019 - 26
Feed Strategy - July 2019 - 27
Feed Strategy - July 2019 - Nutritional factors that influence milk quality, composition
Feed Strategy - July 2019 - 29
Feed Strategy - July 2019 - 30
Feed Strategy - July 2019 - 31
Feed Strategy - July 2019 - Modern dairy cows deserve modern vitamin nutrition
Feed Strategy - July 2019 - 33
Feed Strategy - July 2019 - 34
Feed Strategy - July 2019 - 35
Feed Strategy - July 2019 - The effect of feed particle size on pig health
Feed Strategy - July 2019 - 37
Feed Strategy - July 2019 - 38
Feed Strategy - July 2019 - 39
Feed Strategy - July 2019 - 40
Feed Strategy - July 2019 - SPACE to focus on many issues facing agriculture
Feed Strategy - July 2019 - The latest in bulk feed transportation equipment
Feed Strategy - July 2019 - Products
Feed Strategy - July 2019 - Advertisers’ Index
Feed Strategy - July 2019 - Cover3
Feed Strategy - July 2019 - Cover4
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