Feed Strategy - June 2019 - 24

24 ❙ FeedStrategy
DIGITIZED DAIRY
"The technology, to me, is fascinating, it's brilliant," says Foltz, but
Agersens, like others in the startup
field, he says, is facing the challenge
of battling to bring a product to
market, researching it and satisfying
investors all at once.
"I think we're on the precipice of
figuring some of this stuff out and
how to use this big data," he says.
"The virtual fence has the ability to
control the animal, but it also has
the ability to gather this data on
their movement and then match that
up to their behavior."
Ian Reilly, CEO at Agersens, agrees
this represents a "big opportunity."
"The farmer can look at their
cattle and look at where they were
grazing for the last two weeks or
days, where they haven't grazed,
how much time they're spending
there, how much time they spend
ruminating, grazing, resting and at
what time of the day," Reilly says.

Robotic milking is just one reason dairy is ahead of
the game in livestock ag tech. Deimagine | iStock.com

5% to 10% could be unproductive, Reilly says. Ag tech enables a
farmer to focus on those individual
animals and find out why, he says.
The "why," Reilly says, could
relate to grazing patterns or the
health of an individual animal, but it
might also relate back to genetics.
"We get interest from genetics
companies and cattle breeders in

Ag tech poised to optimize, grow animal production:
www.WATTAgNet.com/articles/35788
This can then be matched to
productivity - liters of milk or
mass of milk solids produced - to
establish which cows are performing
better, he says.

Genetics, breeding and
precision nutrition
one step closer
Within a herd of 100 dairy animals,
for example, anywhere between

terms of phenotyping characteristics,"
Reilly says. "Our collars not only
have a GPS, they have an inertial
motion monitor - you can measure
the degree of excitement and activity
and a whole lot of other things. Those
genetics companies and breeders are
wanting to be able to independently
phenotype behavioral characteristics
and selectively breed based on that."
At the moment, Reilly says this

is "very difficult to do" but strong
partnerships with research organizations, universities and other
companies will make this easier in
the future.
Aaron Ingham, productive and
adaptive livestock group leader at
CSIRO, adds it will also become
even easier as more meaningful,
large-scale data comes online.
"New traits for breeding will
be developed from the data that is
generated and new approaches to
managing animals," Ingham says.
Individualized and targeted
nutritional supplementation strategies, for example, will become more
widespread and certain devices may
even provide insight into animal
preferences and well-being, he says.
Ed Charmley, animal health,
welfare and microbiology group
leader at CSIRO, agrees: "The idea
of individual precision supplementation for grazing animals - where
each animal gets just what it needs
www.WATTAgNet.com ❙ June 2019


http://www.iStock.com http://www.WATTAgNet.com/articles/35788 http://www.WATTAgNet.com

Feed Strategy - June 2019

Table of Contents for the Digital Edition of Feed Strategy - June 2019

Feed Strategy - June 2019
Contents
In the Mix
Industry Happenings
2019 world feed production trends: growth continues worldwide
What the US poultry industry needs to know about ASF
Blockchain technology has big potential beyond transparency
Digitized dairy: Ag tech sparks changes for feed’s future
Marketing nutrition through local distributors
How to adjust sow feeds for summer heat stress
VIV Turkey to highlight poultry meat, egg safety
Simple concepts at the basis of pig feed formulation
New technology uses data for greater energy efficiency, feed quality
Advertisers’ Index
Feed Strategy - June 2019 - CT1
Feed Strategy - June 2019 - CT2
Feed Strategy - June 2019 - Feed Strategy - June 2019
Feed Strategy - June 2019 - Cover2
Feed Strategy - June 2019 - CT3
Feed Strategy - June 2019 - CT4
Feed Strategy - June 2019 - Contents
Feed Strategy - June 2019 - In the Mix
Feed Strategy - June 2019 - Industry Happenings
Feed Strategy - June 2019 - 2019 world feed production trends: growth continues worldwide
Feed Strategy - June 2019 - 5
Feed Strategy - June 2019 - 6
Feed Strategy - June 2019 - 7
Feed Strategy - June 2019 - 8
Feed Strategy - June 2019 - 9
Feed Strategy - June 2019 - 10
Feed Strategy - June 2019 - 11
Feed Strategy - June 2019 - What the US poultry industry needs to know about ASF
Feed Strategy - June 2019 - 13
Feed Strategy - June 2019 - 14
Feed Strategy - June 2019 - 15
Feed Strategy - June 2019 - 16
Feed Strategy - June 2019 - 17
Feed Strategy - June 2019 - Blockchain technology has big potential beyond transparency
Feed Strategy - June 2019 - 19
Feed Strategy - June 2019 - 20
Feed Strategy - June 2019 - 21
Feed Strategy - June 2019 - Digitized dairy: Ag tech sparks changes for feed’s future
Feed Strategy - June 2019 - 23
Feed Strategy - June 2019 - 24
Feed Strategy - June 2019 - 25
Feed Strategy - June 2019 - Marketing nutrition through local distributors
Feed Strategy - June 2019 - 27
Feed Strategy - June 2019 - How to adjust sow feeds for summer heat stress
Feed Strategy - June 2019 - 29
Feed Strategy - June 2019 - 30
Feed Strategy - June 2019 - VIV Turkey to highlight poultry meat, egg safety
Feed Strategy - June 2019 - Simple concepts at the basis of pig feed formulation
Feed Strategy - June 2019 - 33
Feed Strategy - June 2019 - 34
Feed Strategy - June 2019 - 35
Feed Strategy - June 2019 - New technology uses data for greater energy efficiency, feed quality
Feed Strategy - June 2019 - 37
Feed Strategy - June 2019 - 38
Feed Strategy - June 2019 - 39
Feed Strategy - June 2019 - Advertisers’ Index
Feed Strategy - June 2019 - Cover3
Feed Strategy - June 2019 - Cover4
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