Feed Strategy - June 2019 - 23

FeedStrategy ❙ 23

This, Khokhar says, creates much more meaningful
conversations between farmers and feed advisers.
Today, there is a disconnect because feed firms
just don't have access to precise information, despite
providing high-dollar products crucial to animal
health, growth and overall output, says Dane Kuper,
CEO and co-founder of U.S. ag software startup
Performance Livestock Analytics (PLA).

Creating a 'digital ecosystem' and smart farms

The future should see strong cloud computing
the norm on dairy farms. PeopleImages | iStock.com

Startups are looking to create a digital
ecosystem to improve farm efficiencies.
Highwaystarz Photography | iStock.com

companies are looking for feed differentiation and how
to empower the feed adviser," Khokhar says. "What if
we could tell you what's going to happen by predicting
the changes we're seeing in the behavior? You change
the feed today and tomorrow we'll be able to tell you
what the change in behavior was."
June 2019 ❙ www.WATTAgNet.com

Historically, livestock has worked offline, Kuper says,
and so the goal of PLA is to bring everything online
and normalize powerful cloud computing in the sector,
or in other words "create a digital ecosystem."
PLA's cloud software collates real-time data from
the farm, including information on feed deliveries,
financials and performance, and inputs this into a userfriendly interface, accessible to all stakeholders. Its
open source design also means hardware and software
programs can connect and integrate easily.
"To be able to add those other technologies, we
think, is empowering. It's customer-centric and, really,
it's what needs to happen in this industry," Kuper says.
John Foltz, chair of the Department of Animal
Sciences at Ohio State University, says there are plenty
of "little silos" with great ideas, many of them startups,
but the question is how industry operationalizes it all.
"There's a lot of smart people out there but people can
get smarter if we get together and brainstorm," Foltz says.
"One of the challenges we have in agriculture is
people think we're kind of old school but the reality of
it is, with some of these pieces of technology and data
coming on, if we can apply some good thought to it,
there's some amazing things that could happen," he says.

Big data utilization
Ohio State University recently signed a memorandum
of understanding (MoU) with Australian tech startup
Agersens to trial its virtual fence technology co-developed
with Australia's national research agency CSIRO. The
eShepherd uses smart collars that respond to virtual fence
boundaries, enabling farmers to move herds remotely and
control grazing and foraging, saving labor and costs.


http://www.iStock.com http://www.iStock.com http://www.WATTAgNet.com

Feed Strategy - June 2019

Table of Contents for the Digital Edition of Feed Strategy - June 2019

Feed Strategy - June 2019
Contents
In the Mix
Industry Happenings
2019 world feed production trends: growth continues worldwide
What the US poultry industry needs to know about ASF
Blockchain technology has big potential beyond transparency
Digitized dairy: Ag tech sparks changes for feed’s future
Marketing nutrition through local distributors
How to adjust sow feeds for summer heat stress
VIV Turkey to highlight poultry meat, egg safety
Simple concepts at the basis of pig feed formulation
New technology uses data for greater energy efficiency, feed quality
Advertisers’ Index
Feed Strategy - June 2019 - CT1
Feed Strategy - June 2019 - CT2
Feed Strategy - June 2019 - Feed Strategy - June 2019
Feed Strategy - June 2019 - Cover2
Feed Strategy - June 2019 - CT3
Feed Strategy - June 2019 - CT4
Feed Strategy - June 2019 - Contents
Feed Strategy - June 2019 - In the Mix
Feed Strategy - June 2019 - Industry Happenings
Feed Strategy - June 2019 - 2019 world feed production trends: growth continues worldwide
Feed Strategy - June 2019 - 5
Feed Strategy - June 2019 - 6
Feed Strategy - June 2019 - 7
Feed Strategy - June 2019 - 8
Feed Strategy - June 2019 - 9
Feed Strategy - June 2019 - 10
Feed Strategy - June 2019 - 11
Feed Strategy - June 2019 - What the US poultry industry needs to know about ASF
Feed Strategy - June 2019 - 13
Feed Strategy - June 2019 - 14
Feed Strategy - June 2019 - 15
Feed Strategy - June 2019 - 16
Feed Strategy - June 2019 - 17
Feed Strategy - June 2019 - Blockchain technology has big potential beyond transparency
Feed Strategy - June 2019 - 19
Feed Strategy - June 2019 - 20
Feed Strategy - June 2019 - 21
Feed Strategy - June 2019 - Digitized dairy: Ag tech sparks changes for feed’s future
Feed Strategy - June 2019 - 23
Feed Strategy - June 2019 - 24
Feed Strategy - June 2019 - 25
Feed Strategy - June 2019 - Marketing nutrition through local distributors
Feed Strategy - June 2019 - 27
Feed Strategy - June 2019 - How to adjust sow feeds for summer heat stress
Feed Strategy - June 2019 - 29
Feed Strategy - June 2019 - 30
Feed Strategy - June 2019 - VIV Turkey to highlight poultry meat, egg safety
Feed Strategy - June 2019 - Simple concepts at the basis of pig feed formulation
Feed Strategy - June 2019 - 33
Feed Strategy - June 2019 - 34
Feed Strategy - June 2019 - 35
Feed Strategy - June 2019 - New technology uses data for greater energy efficiency, feed quality
Feed Strategy - June 2019 - 37
Feed Strategy - June 2019 - 38
Feed Strategy - June 2019 - 39
Feed Strategy - June 2019 - Advertisers’ Index
Feed Strategy - June 2019 - Cover3
Feed Strategy - June 2019 - Cover4
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