Feed Strategy - June 2019 - 18

18 ❙ FeedStrategy

BLOCKCHAIN
TECHNOLOGY

has big
potential beyond
transparency

Interest in novel agricultural and consumer blockchain
applications accelerates
JACKIE ROEMBKE

isruption" has been a
buzzword for several
years regarding new
Internet of Things (IoT) innovations; however, in the agricultural
technology space, few technologies
have garnered more attention than
the safety, sustainability and traceability potential of blockchain.
Blockchain technology generates dynamic, web-based lists of
records - or blocks - which
create one version of the truth
in a supply chain that can be
accessed by multiple parties.
These blocks are linked and
secured using cryptography,
which ensures security, authentication and the integrity of
transactions.
Beyond its obvious benefits
and applications in feed and food
production, blockchain has the

potential to deliver consumerfacing supply chain transparency.
However, despite the hype, blockchain developments, systems and
applications remain an uncharted -
and complex - ag tech frontier.
"A lot of people say they're
doing blockchain, but nobody
really seems to be doing it as
deeply or fully as they should be,"
says Aidan Connolly, CEO of
dairy technology startup Cainthus
and former Alltech chief innovation officer. "It's not something
which is immediately comprehensible to the end user or the person
who benefits from it - be that
consumer, farmer, whatever it is
- in the chain. The vast majority
just have the sense that this is a
wonderful technology that makes
things more traceable, but not
necessarily understanding how it

makes [things] safer, what exactly
it brings to the table."
The following aims to examine
blockchain's appeal to consumers,
identify agricultural applications
and opportunities and highlight
the obstacles hindering its widespread adoption.

Is this what the
consumer wants?
The successful business-toconsumer blockchain pilots have
allowed prospective buyers to
learn about their food's "story"
while still at the grocery store.
More of a novelty, the question is
what does - or can - blockchain
really deliver to consumers?
The first answer: using
transparency to build trust in
the food system.
"I think people just want to able
www.WATTAgNet.com ❙ June 2019

spainter_vfx | iStock.com

D

"


http://www.iStock.com http://www.WATTAgNet.com

Feed Strategy - June 2019

Table of Contents for the Digital Edition of Feed Strategy - June 2019

Feed Strategy - June 2019
Contents
In the Mix
Industry Happenings
2019 world feed production trends: growth continues worldwide
What the US poultry industry needs to know about ASF
Blockchain technology has big potential beyond transparency
Digitized dairy: Ag tech sparks changes for feed’s future
Marketing nutrition through local distributors
How to adjust sow feeds for summer heat stress
VIV Turkey to highlight poultry meat, egg safety
Simple concepts at the basis of pig feed formulation
New technology uses data for greater energy efficiency, feed quality
Advertisers’ Index
Feed Strategy - June 2019 - CT1
Feed Strategy - June 2019 - CT2
Feed Strategy - June 2019 - Feed Strategy - June 2019
Feed Strategy - June 2019 - Cover2
Feed Strategy - June 2019 - CT3
Feed Strategy - June 2019 - CT4
Feed Strategy - June 2019 - Contents
Feed Strategy - June 2019 - In the Mix
Feed Strategy - June 2019 - Industry Happenings
Feed Strategy - June 2019 - 2019 world feed production trends: growth continues worldwide
Feed Strategy - June 2019 - 5
Feed Strategy - June 2019 - 6
Feed Strategy - June 2019 - 7
Feed Strategy - June 2019 - 8
Feed Strategy - June 2019 - 9
Feed Strategy - June 2019 - 10
Feed Strategy - June 2019 - 11
Feed Strategy - June 2019 - What the US poultry industry needs to know about ASF
Feed Strategy - June 2019 - 13
Feed Strategy - June 2019 - 14
Feed Strategy - June 2019 - 15
Feed Strategy - June 2019 - 16
Feed Strategy - June 2019 - 17
Feed Strategy - June 2019 - Blockchain technology has big potential beyond transparency
Feed Strategy - June 2019 - 19
Feed Strategy - June 2019 - 20
Feed Strategy - June 2019 - 21
Feed Strategy - June 2019 - Digitized dairy: Ag tech sparks changes for feed’s future
Feed Strategy - June 2019 - 23
Feed Strategy - June 2019 - 24
Feed Strategy - June 2019 - 25
Feed Strategy - June 2019 - Marketing nutrition through local distributors
Feed Strategy - June 2019 - 27
Feed Strategy - June 2019 - How to adjust sow feeds for summer heat stress
Feed Strategy - June 2019 - 29
Feed Strategy - June 2019 - 30
Feed Strategy - June 2019 - VIV Turkey to highlight poultry meat, egg safety
Feed Strategy - June 2019 - Simple concepts at the basis of pig feed formulation
Feed Strategy - June 2019 - 33
Feed Strategy - June 2019 - 34
Feed Strategy - June 2019 - 35
Feed Strategy - June 2019 - New technology uses data for greater energy efficiency, feed quality
Feed Strategy - June 2019 - 37
Feed Strategy - June 2019 - 38
Feed Strategy - June 2019 - 39
Feed Strategy - June 2019 - Advertisers’ Index
Feed Strategy - June 2019 - Cover3
Feed Strategy - June 2019 - Cover4
http://www.feedstrategy-digital.com/201906
http://www.feedstrategy-digital.com/201905
http://www.feedstrategy-digital.com/201904
http://www.feedstrategy-digital.com/201903
http://www.feedstrategy-digital.com/201902
http://www.feedstrategy-digital.com/201901
http://www.feedstrategy-digital.com/201812
http://www.feedstrategy-digital.com/201811
http://www.feedstrategy-digital.com/201810
http://www.feedstrategy-digital.com/201809
http://www.feedstrategy-digital.com/201808
http://www.feedstrategy-digital.com/201807
http://www.feedstrategy-digital.com/201806
http://www.feedstrategy-digital.com/201805
http://www.feedstrategy-digital.com/201804
http://www.feedstrategy-digital.com/201803
http://www.feedstrategy-digital.com/201802/
http://www.feedstrategy-digital.com/201801/
http://www.fi-digital.com/201710
http://www.feedmanagement-digital.com/201711
http://www.piginternational-digital.com/201711
http://www.piginternational-digital.com/201710
http://www.fi-digital.com/201710
http://www.piginternational-digital.com/201709
http://www.feedmanagement-digital.com/201709
http://www.fi-digital.com/201708
http://www.piginternational-digital.com/201707
http://www.feedmanagement-digital.com/201707
http://www.fi-digital.com/201707
http://www.fi-digital.com/201706
http://www.piginternational-digital.com/201705
http://www.feedmanagement-digital.com/201705
http://www.fi-digital.com/201704
http://www.piginternational-digital.com/201703
http://www.feedmanagement-digital.com/201703
http://www.fi-digital.com/201702
http://www.piginternational-digital.com/201701
http://www.feedmanagement-digital.com/201701
http://www.fi-digital.com/201612
http://www.piginternational-digital.com/201611
http://www.feedmanagement-digital.com/201611
http://www.piginternational-digital.com/201610
http://www.fi-digital.com/201610
http://www.feedmanagement-digital.com/201609
http://www.nxtbook.com/nxtbooks/watt/pigi_201609
http://www.fi-digital.com/201608
http://www.feedmanagement-digital.com/201607
http://www.piginternational-digital.com/201607
http://www.fi-digital.com/201607
http://www.fi-digital.com/201606
http://www.feedmanagement-digital.com/201605
http://www.piginternational-digital.com/201605
http://www.fi-digital.com/201604
http://www.feedmanagement-digital.com/201603
http://www.piginternational-digital.com/201603
http://www.fi-digital.com/201602
http://www.feedmanagement-digital.com/201601
http://www.piginternational-digital.com/201601
http://www.fi-digital.com/201512
http://www.feedmanagement-digital.com/201511
http://www.piginternational-digital.com/201511
http://www.piginternational-digital.com/201510
http://www.fi-digital.com/201510
http://www.feedmanagement-digital.com/201509
http://www.nxtbook.com/nxtbooks/watt/pigi_201509
http://www.fi-digital.com/201508
http://www.feedmanagement-digital.com/201507
http://www.piginternational-digital.com/201507
http://www.fi-digital.com/201507
http://www.fi-digital.com/201506
http://www.feedmanagement-digital.com/201505
http://www.piginternational-digital.com/201505
http://www.fi-digital.com/201504
http://www.feedmanagement-digital.com/201503
http://www.piginternational-digital.com/201503
http://www.fi-digital.com/201502
http://www.feedmanagement-digital.com/201501
http://www.piginternational-digital.com/201501
http://www.fi-digital.com/201412
http://www.feedmanagement-digital.com/201411
http://www.piginternational-digital.com/201411
http://www.piginternational-digital.com/201410
http://www.fi-digital.com/201410
http://www.feedmanagement-digital.com/201409
http://www.piginternational-digital.com/201409
http://www.fi-digital.com/201408
http://www.feedmanagement-digital.com/201407
http://www.piginternational-digital.com/201407
http://www.fi-digital.com/201407
http://www.fi-digital.com/201406
http://www.feedmanagement-digital.com/201405
http://www.piginternational-digital.com/201405
http://www.fi-digital.com/201404
http://www.feedmanagement-digital.com/201403
http://www.piginternational-digital.com/201403
http://www.fi-digital.com/201402
http://www.feedmanagement-digital.com/201401
http://www.piginternational-digital.com/201401
http://www.feedmanagement-digital.com/201311
http://www.nxtbook.com/nxtbooks/watt/pigi_201311
http://www.fi-digital.com/201311
http://www.piginternational-digital.com/201310
http://www.feedmanagement-digital.com/201309
http://www.piginternational-digital.com/201309
http://www.fi-digital.com/201309
http://www.feedmanagement-digital.com/201307
http://www.piginternational-digital.com/201307
http://www.fi-digital.com/201307
http://www.fi-digital.com/201306
http://www.feedmanagement-digital.com/201305
http://www.piginternational-digital.com/201305
http://www.fi-digital.com/201305
http://www.feedmanagement-digital.com/201303
http://www.piginternational-digital.com/201303
http://www.fi-digital.com/201303
http://www.feedmanagement-digital.com/201301
http://www.piginternational-digital.com/201301
http://www.fi-digital.com/201301
http://www.feedmanagement-digital.com/201211
http://www.piginternational-digital.com/201211
http://www.fi-digital.com/201211
http://www.piginternational-digital.com/201210
http://www.feedmanagement-digital.com/201209
http://www.piginternational-digital.com/201209
http://www.fi-digital.com/201209
http://www.feedmanagement-digital.com/201207
http://www.piginternational-digital.com/201207
http://www.fi-digital.com/201207
http://www.fi-digital.com/201206
http://www.feedmanagement-digital.com/201205
http://www.piginternational-digital.com/201205
http://www.fi-digital.com/201205
http://www.feedmanagement-digital.com/201203
http://www.piginternational-digital.com/201203
http://www.fi-digital.com/201203
http://www.feedmanagement-digital.com/201201
http://www.piginternational-digital.com/201201
http://www.fi-digital.com/201201
http://www.nxtbookMEDIA.com