Feed Strategy - May 2019 - 2

2 ❙ FeedStrategy
WATTAgNet.com

CORPORATE HEADQUARTERS

IN THE MIX

BY JACKIE ROEMBKE, EDITOR

Initiative aims to
create, empower future
poultry producers
I recently attended the 2019 Global Feed & Food Congress (GFFC), which
posed the question, "Is the global feed and food sector ready for the future
of animal production?" Naturally, the challenges of feeding nearly 10 billion
people by 2050, tied with the need for development and innovation in emerging
markets, was a reoccurring theme.
Turns out, Cargill Animal Nutrition (CAN) and Heifer International, a
global nonprofit combating hunger and poverty through agriculture, would soon
launch the Hatching Hope Global Initiative to tackle this very issue.
The long-term initiative aims to improve the nutrition and economic livelihoods of 100 million people by 2030, a goal achieved through the production,
promotion and consumption of poultry. Targeting female smallholder farmers in
India, Kenya and Mexico, it provides the expertise and materials for sustainable
egg and meat production - as well as the market to support it.
The program covers everything from training to market and demandbuilding efforts.
Marleen New, Heifer International's vice president of global partnerships, refers
to the program as a "living loan." The original farmers, selected through a vetting
process, are expected to "pay it forward" with the requirement to "pass on the gift."
"It changes a fatalistic mindset in these communities," says New. "The idea
that they and their children can have a better life - they lift each other up."
And, yes, down the road Cargill sees an opportunity to sell low-cost feed,
but the potential impact this initiative could have on the women and children in
these communities will be profound and affect future generations.
"Creating new customers is the ultimate measure of success and proves
you've created something sustainable," says Chuck Warta, president of Cargill's
premix business. "If we do this right, there should be successful, smallholder
farmers who will grow into viable, small customers for us - and we should be
proud of that."
For more information, visit HatchingHopeGlobal.com. ■

401 East State Street, 3rd floor
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Tel: +1.815.966.5574, Fax +1.815.968.0941
Publisher:
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Director of Content:
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Director of Global Agribusiness Sales:
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EDITORIAL TEAM
Editor: Jackie Roembke;
jroembke@wattglobal.com Tel: +1.815.966.5419
Digital Content Director: Jim Winter
Associate Editor: Ann Reus
Social Media & SEO Editor:
Kathleen McLaughlin

ART/PRODUCTION TEAM
Senior Art Director: Elizabeth Crosby
Production Coordinator:
Connie Miller;
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SALES TEAM
USA/CANADA
Regional Manager: Pam Ballard,
Midwest, West, Canada;
pballard@wattglobal.com Tel: +1.815.966.5576
Regional Manager: Mary Harris,
East, Southeast;
mharris@wattglobal.com Tel: +1.815.980.5938
Sales Representative: Arthur Hartnett
ahartnett@wattglobal.com Tel: +1.815.966.5405
EUROPE, ASIA, AFRICA
Frans Willem van Beemen;
FVanBeemen@wattglobal.com Tel: +31.344.653442
EUROPE, L ATIN A MERICA
Tineke van Spanje;
tvanspanje@wattglobal.com Tel: +31.495.526155
CHINA, SOUTHEAST ASIA
Dingding Li;
dingdingli@vip.163.com Tel: +86.21.6447.4625

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Feed Strategy - May 2019

Table of Contents for the Digital Edition of Feed Strategy - May 2019

Feed Strategy - May 2019
Contents
In the Mix
Industry Happenings
African swine fever: What feed manufacturers need to know
Year of the Pig: A look at China’s declining pork consumption
Asia’s poultry producers expect strong results in 2019
Add value to piglet diets with molasses
Marketing nutrition by blaming other products
How feed additives can reduce greenhouse gas emissions
Americans seek more protein, but not all animal based
What is the best heifer-weaning index?
VICTAM International a one-stop show for animal feed processors
Products
Advertisers’ Index
Feed Strategy - May 2019 - CT1
Feed Strategy - May 2019 - CT2
Feed Strategy - May 2019 - Feed Strategy - May 2019
Feed Strategy - May 2019 - Cover2
Feed Strategy - May 2019 - Contents
Feed Strategy - May 2019 - In the Mix
Feed Strategy - May 2019 - Industry Happenings
Feed Strategy - May 2019 - African swine fever: What feed manufacturers need to know
Feed Strategy - May 2019 - 5
Feed Strategy - May 2019 - 6
Feed Strategy - May 2019 - 7
Feed Strategy - May 2019 - 8
Feed Strategy - May 2019 - 9
Feed Strategy - May 2019 - 10
Feed Strategy - May 2019 - 11
Feed Strategy - May 2019 - 12
Feed Strategy - May 2019 - 13
Feed Strategy - May 2019 - Year of the Pig: A look at China’s declining pork consumption
Feed Strategy - May 2019 - 15
Feed Strategy - May 2019 - 16
Feed Strategy - May 2019 - 17
Feed Strategy - May 2019 - 18
Feed Strategy - May 2019 - 19
Feed Strategy - May 2019 - Asia’s poultry producers expect strong results in 2019
Feed Strategy - May 2019 - 21
Feed Strategy - May 2019 - 22
Feed Strategy - May 2019 - 23
Feed Strategy - May 2019 - Add value to piglet diets with molasses
Feed Strategy - May 2019 - 25
Feed Strategy - May 2019 - 26
Feed Strategy - May 2019 - 27
Feed Strategy - May 2019 - Marketing nutrition by blaming other products
Feed Strategy - May 2019 - 29
Feed Strategy - May 2019 - How feed additives can reduce greenhouse gas emissions
Feed Strategy - May 2019 - 31
Feed Strategy - May 2019 - Americans seek more protein, but not all animal based
Feed Strategy - May 2019 - 33
Feed Strategy - May 2019 - 34
Feed Strategy - May 2019 - 35
Feed Strategy - May 2019 - What is the best heifer-weaning index?
Feed Strategy - May 2019 - 37
Feed Strategy - May 2019 - 38
Feed Strategy - May 2019 - 39
Feed Strategy - May 2019 - VICTAM International a one-stop show for animal feed processors
Feed Strategy - May 2019 - 41
Feed Strategy - May 2019 - 42
Feed Strategy - May 2019 - Products
Feed Strategy - May 2019 - Advertisers’ Index
Feed Strategy - May 2019 - Cover3
Feed Strategy - May 2019 - Cover4
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