Feed Strategy - May 2018 - 5
EXPERTISE IN RELATION TO
MODERN ANIMAL FARMING
Modern animal farming methods drive production based on a firm understanding
of a number of factors: nutrition, environment, sanitation, and so on.
Despite this expertise, productivity remains well below animals' full genetic potential.
VeO as an innovative concept with a
unique mode of action
Operating in this challenging and demanding
industry, Phodé has developed a new concept.
VeO is a complex product comprised primarily of a special natural extract,from Rutaceae
family, which is well-known for its stress relief
One of many distinctive features is its exclusive
"Crystallic impregnation" galenic, which helps
transport the feed's primary active ingredients
from the olfactory organs to the cerebral ecosystem. VeO acts on the nervous system, reducing
the animal's stress perception.
It activates the reward circuit in brain to promote stress-coping behavior in the animal.
VeO has been tested in various stress-inducing
situations commonly found in animal farming:
heat stress, stocking density stress, and stress
caused by handling or relocating animals.
The behavioral response to heat stress
has an impact on productivity
The behavioral response to heat stress is excessive water consumption. As we see in poultry,
prolonged heat stress throughout the day can
cause the animals become resigned to the
conditions, and can result in dehydration, low
feed consumption, productivity loss, and even
VeO has demonstrated time and again that it
can help sustain increased water consumption
(better reward for drinking behavior).
The animals consume more and grow bigger,
while mortality is greatly reduced. This example
illustrates perfectly the adaptogenic effect on
the behavior of poultry that have been given
VeO in pursuit of «Better-Being».
Lower individual productivity
in high-density farming is preventable
High-density animal farming methods always result in lower feed consumptions. This phenomenon is often widely accepted, since the goal is to
maximize productivity of the farm overall and not
the individual animal. That being said, finding a
solution is certainly worth the effort, given that
the cause is simple: the cortisol stress response
stimulates leptin production, which in turn causes
reduced feed consumption. VeO helps reduce
how this stress is perceived by animals (pigs and
broiler chickens) so they are then able to regain
some lost consumption. Productivity is fully recovered, once again thanks to a reduction in the
effects of stress (catabolism linked to cortisol).
Confrontations between animals during
regrouping is unavoidable, but should
not result in injury
The use of VeO when regrouping pigs, for example, does not reduce the frequency of confrontations between the animals. In fact, we even observe a slight increase at the outset. However, the
duration of these confrontations is reduced, and
the lesions observed are also less severe, which
means the animals recover much faster. This is
yet another example of VeO working with nature
by fine tuning its mechanisms. Farm animals,
such as pigs and poultry, instinctively form hierarchies, which sometimes leads to confrontations.
VeO improves the efficiency of these confrontations and limits their potentially harmful effects.
VeO is a unique concept that meets
the highest demands to improve animal farm productivity by focusing on
www.phode.com / firstname.lastname@example.org