Feed Strategy - May 2018 - 28
28 ❙ FeedStrategy
Russian customers show growing
awareness about meat quality. Belgorod market
Russian consumer meat
preferences shift feed formulations
Domestic animal protein production on verge of implementation of largescale changes to antibiotic usage, traceability and organics standards
rowing consumer awareness about antibiotics
resistance in Russia has started to affect consumer behavior at the grocery store. Coupled
with the efforts taken to sell more products abroad,
these factors are reportedly pushing meat companies to
adopt advanced feeding practices.
In recent months, the Russian meat market has been
shaken by several major quality scandals.
Russian sanitary watchdog, Rospotrebnadzor, is
charged to inspect the condition of food on grocery
shelves; however, it is believed that the regulator performs
its duties rather poorly, so several independent consumerprotection organizations have been established in Russia
to find out what is really going on in the meat market.
One of these organizations, Roscontrol, had
been conducting numerous studies of samples
www.WATTAgNet.com ❙ May 2018