Feed Strategy - May 2018 - 17
FeedStrategy ❙ 17
Phytogenic feed additives are derived from herbs, spices
and other botanicals for use in animal feed. Delacon
Delacon Biotechnik conducted a survey of Thai millennials to determine how their personal food preferences affected their opinions on the types of feed additives food animals were fed.
Of the more than 500 respondents, 33 percent identified themselves as foodies or consumers who care
very much about the quality and source of their food.
The survey revealed that the Thai millennial looks
closely at product labels and gravitates toward products
"raised without antibiotics ever." In addition, Thai millennial foodies report:
■ 91 percent would "choose meat and poultry fed
completely natural ingredients, such as phytogenics" (78 percent of millennials overall)
May 2018 ❙ www.WATTAgNet.com
■ 92 percent would "feel great about food choices"
knowing phytogenics support animal's digestive
health and wellness, as well as reduce environmental impact (87 percent overall)
■ 93 percent would "want to know and choose meat
and poultry raised with phytogenics" (82 percent
Based on these findings, producers can benefit from
promoting the natural ingredients their poultry and
livestock have been fed.
Compared with US counterparts
In 2016, Delacon conducted a similar survey of
U.S. millennials. The company's Thai survey revealed