Feed Strategy - May 2018 - 16
16 ❙ FeedStrategy
shape Thai feed
As 'foodies' grow more concerned
about the quality and source of their
animal protein, they develop opinions
about how livestock is fed.
hailand is the world's 13th largest compound feed
manufacturer, producing more than 19 million
metric tons in 2017. Major shifts in Thai poultry,
livestock and aquaculture production has increasingly
changed how Thai food animals are raised and fed.
Thailand aims to reduce "mean consumption of antimicrobial drugs by livestock and pets" by 30 percent
utilizing the OneHealth approach.
With antimicrobial resistance in human health making headlines, Thai consumer awareness and interest in
food safety has been on the rise. In response to public
demand, two of the country's largest poultry producers,
CP Group and Betagro Group, announced the adoption
of advanced antibiotic restrictions, such as the elimination of therapeutic use of medically important antibiotics and no-antibiotics-ever, respectively.
As consumer investment in food production grows,
how will consumer awareness trickle down to influence Thai feed formulations?
Millennials, or the generation born between 1981
and 1996, are marked by their keen use
and understanding of technology and related
communication channels, i.e. social media. One of
the hallmarks of the generation is their interest in
global and local food sourcing and quality - specifically related to the environment, animal welfare
and natural ingredients.
"Consumers are learning by social media and from
the internet," says Preecha Sapkitjakarn, Delacon
country sales manager in Thailand. "There is an increasing awareness on specific parameters when buying meat. If possible, consumers will choose the meat
from the farm that doesn't use any antibiotics."
In early 2018, phytogenic feed additives supplier
Millennials and livestock: A mindset worth changing,
www.WATTAgNet.com ❙ May 2018