Feed Strategy - January 2018 - 20

20 ❙ FeedStrategy

Marketingdriven poultry
production's
real feed costs
No-antibiotics-ever, slowgrowing and cage-free chicken
labels work as differentiators,
but how do these changes affect
US feed production?
JACKIE ROEMBKE

"In general, the new production systems require
that we know more about different breeds, housing systems and production environments to ensure optimal
nutrition is delivered," said Henk Enting, a global poultry technology director with Cargill Animal Nutrition.
What are the true feed costs when adopting a
new formulation program or production system? It
remains to be seen. The consensus is there are too
many variables to pinpoint an exact figure - especially on an international scale - so for the purposes of this article, we'll focus on developments in
the U.S. poultry industry.

The decline of antibiotics
According to the recent Food & Drug
Administration (FDA) summary report,
"Antimicrobials sold or distributed for use in food-producing animals," the domestic sales and distribution of
antimicrobials approved for use in food-producing animals decreased by 10 percent from 2015 through 2016,
with a 14 percent reduction in the sale of antibiotics
used in human medicine.
www.WATTAgNet.com ❙ January 2018

hurricanehank, Bigstockphoto.com

W

hile U.S. consumers educate themselves
about the poultry industry and become increasingly vocal about their expectations,
restaurant and retail buyers have been paying attention.
No longer a niche, antibiotic-free poultry production, for example, moved beyond regulatory guidelines
and went "mainstream" in 2015, with large retailers,
restaurant chains and three of the largest U.S. poultry
integrators (Tyson Foods, Pilgrim's Pride and Perdue
Farms) vowing to eliminate or reduce the use of antibiotics in the years ahead.
As poultry producers alter their meat marketing
and production to attract the consumer, feed costs
inevitably go up, and oftentimes the burden of offsetting these losses falls on the nutritionist and feed
manufacturer.
According to WATT Global Media's 2017 Poultry
Nutrition & Feeding Survey, 42 percent of respondents
reported that antibiotic-free production was the greatest challenge to their feed formulation program and/or
feed costs; 27 percent cited slow-growing broilers; and
22 percent said cage-free production.


http://www.Bigstockphoto.com http://www.WATTAgNet.com

Table of Contents for the Digital Edition of Feed Strategy - January 2018

Feed Strategy - January 2018
Contents
In the Mix
Consumer interest drives transparency in feed production
6 challenges facing the global animal feed industry
Marketing-driven poultry production’s real feed costs
How feed extrusion can improve digestibility, safety
Advances in ruminant environmental impact reductions
Secrets of successful piglet feeding after weaning
EU’s history of fraudulent organic grain imports
Products
Marketplace
Feed Strategy - January 2018 - Feed Strategy - January 2018
Feed Strategy - January 2018 - Cover2
Feed Strategy - January 2018 - Contents
Feed Strategy - January 2018 - In the Mix
Feed Strategy - January 2018 - 3
Feed Strategy - January 2018 - 4
Feed Strategy - January 2018 - 5
Feed Strategy - January 2018 - Consumer interest drives transparency in feed production
Feed Strategy - January 2018 - 7
Feed Strategy - January 2018 - 8
Feed Strategy - January 2018 - 9
Feed Strategy - January 2018 - 10
Feed Strategy - January 2018 - 11
Feed Strategy - January 2018 - 12
Feed Strategy - January 2018 - 13
Feed Strategy - January 2018 - 6 challenges facing the global animal feed industry
Feed Strategy - January 2018 - 15
Feed Strategy - January 2018 - 16
Feed Strategy - January 2018 - 17
Feed Strategy - January 2018 - 18
Feed Strategy - January 2018 - 19
Feed Strategy - January 2018 - Marketing-driven poultry production’s real feed costs
Feed Strategy - January 2018 - 21
Feed Strategy - January 2018 - 22
Feed Strategy - January 2018 - 23
Feed Strategy - January 2018 - 24
Feed Strategy - January 2018 - 25
Feed Strategy - January 2018 - How feed extrusion can improve digestibility, safety
Feed Strategy - January 2018 - 27
Feed Strategy - January 2018 - 28
Feed Strategy - January 2018 - 29
Feed Strategy - January 2018 - Advances in ruminant environmental impact reductions
Feed Strategy - January 2018 - 31
Feed Strategy - January 2018 - 32
Feed Strategy - January 2018 - 33
Feed Strategy - January 2018 - Secrets of successful piglet feeding after weaning
Feed Strategy - January 2018 - 35
Feed Strategy - January 2018 - 36
Feed Strategy - January 2018 - 37
Feed Strategy - January 2018 - EU’s history of fraudulent organic grain imports
Feed Strategy - January 2018 - 39
Feed Strategy - January 2018 - 40
Feed Strategy - January 2018 - 41
Feed Strategy - January 2018 - 42
Feed Strategy - January 2018 - 43
Feed Strategy - January 2018 - 44
Feed Strategy - January 2018 - 45
Feed Strategy - January 2018 - Products
Feed Strategy - January 2018 - 47
Feed Strategy - January 2018 - Marketplace
Feed Strategy - January 2018 - Cover3
Feed Strategy - January 2018 - Cover4
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