Feed Strategy - January 2018 - 12
12 ❙ FeedStrategy
TRANSPARENCY IN FEED PRODUCTION
can lead to people doing the wrong
thing, such as using low-quality
ingredients. Blockchain allows companies to protect trade secrets while
still enhancing feed safety."
Animal feed manufacturers who
embrace blockchain applications
will be able to ensure a safe, trace-
able feed supply, build public trust
through added transparency and
strengthen their brand's reputation. ■
References available upon request.
Complimentary traceability technologies
Beyond blockchain, barcode technologies, such as
3-D barcoding, RFID and related techniques, will contain more information on a smaller, less vulnerable
surface, to improve the traceability of raw materials
during processing and add extra dimensions to the
movement of product, said Fidder, Trouw Nutrition.
AFIA's Sellers agrees: AFIA "believes there
will be a shift toward better systems for tracking feed products from distributors via radio
frequency tagging, mostly for ingredients, which
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would help distributors determine where their
ingredients are going in the marketplace."
Fidder also believes mobile devices and apps
will continue to play a vital role in data collection and information access kept on the cloud.
"Due to the rapid developments in big data,
these technologies will become commonplace
in the market sooner rather than later," said
den Hartog, GMP+. "Companies that act fast
will take the lead."
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