Feed Strategy - January 2018 - 10
10 ❙ FeedStrategy
TRANSPARENCY IN FEED PRODUCTION
ing its customers succeed. New
technologies, such as blockchain
networks, are on the leading edge
of this trend.
Blockchain: the key to
consumer transparency in
With origins stemming from the
inception of cryptocurrency Bitcoin
less than a decade ago, blockchain
technology generates dynamic, webbased lists of records - or blocks -
which create one version of "the truth"
in a supply chain that can be accessed
by multiple parties. Blocks are linked
and secured using cryptography,
which ensures security, authentication
and the integrity of transactions.
According to Cargill, which recently utilized the technology in a pilot program (see sidebar, Turkey traceability), blockchain reduces the risk of
fraud or human error because all network participants must agree before a
new record is added to a ledger.
"The future of traceability definitely lies in blockchain technology,"
Not only can the transparency of-
Screenshots from www.honeysucklewhite.com
In October 2017, Cargill utilized
technology to deliver consumers a fully traceable view of the
life story of their holiday turkey.
Piloted in select markets, the
Honeysuckle White brand of
whole turkeys allowed consumers to text or enter a package
code on the company's website
to access the details of the
bird's origins: the grower farm's
location, the family farm's story,
a farm photo gallery and a
message from the farmer.
www.WATTAgNet.com ❙ January 2018